Logo design
To design the UK’s first dedicated girls cricket clothing/kit brand (8-16yrs). Communicating the brand values; team, sisterhood and empowerment. The brand aims to encourage and involve more girls to play cricket.
The angled perspective to the M wicket brings sporty dynamism, whilst creating a shield/heart shape representing sisterhood, inclusivity and empowerment. A major consideration included the appearance of the logo on the kit.