Brand identity
Wayfinding
Research
Pamplona faces the problem that it experiences an influx of tourists during the San Fermín bull run, and then for the rest of the year, it sees a lot less tourism.
My research included staying in Pamplona. I could see the city offered so much more than the bull run. This led to my project which aims to rebrand the city, bringing attention to its diverse offerings. It showcases Pamplona's rich and unique cultural heritage, along with its famous food and beautiful landscapes. Whilst maintaining the feeling of speed and excitement visitors feel during the bull run. Core to this solution is a wayfinding concept that provides visitors with a range of differently-paced routes in which to experience the city.