Brand concept
Logo design
Create a hypothetical design studio that aligns with your values and creative process, and undertakes projects which you find fulfilling.
Following my study exchange in Germany, I discovered that my creativity was boosted by being in new surroundings. The realisation that design can be improved through travel and immersion, which broadens creativity and leads to more culturally accurate outcomes.
A studio that is always on the move. Working in different locations around the world. The name Polyglot Studio is a metaphor for the multiple visual languages the studio communicates and collaborates with.
The logo is ever evolving, growing as it conducts more projects around the world. The abstract lines that make up the complex symbol are drawn from the movement routes of the studio for each project. The growing complexity reflects the depth of cultural understanding that the studio is developing over time.